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Femme Fatale

by Stephanie

I LOVE this idea! I’m not much of a beer drinker, but I remember a college boyfriend thinking Grolsch beer was cool. I think because it sounded German. Grolsch has unveiled a new mystery marketing campaign that lets YOU play along! Over 21 only please!

Check it out!

A scoundrel would never flaunt his crime for everyone to see — or would he? Mysterious, intriguing, and altogether groundbreaking, premium imported Grolsch Lager now brings you an online mystery that will have you searching for clues and racing to save the dame with the legs that won’t quit!

Taking its inspiration from 1950s film noir hit movies, Grolsch Gardens, an interactive online mystery that is one of the first of its
kind, debuts today at http://www.grolschgardens.com . Delivering delicious jolts of excitement via a truly innovative point-and-click experience, the Web site drops visitors into the middle of a film noir adventure and challenges them to untangle the complicated plot and save the beautiful Miriam Minx from the villains.

The mystery starts when Miriam, a lady in distress who needs to lay low for a while, leases a room with a view at the luxurious Grolsch Gardens Apartments. It’s not too long before Miss Minx is in love, and in trouble, again! Soon there is a missing lover, a painting has vanished, and a mystery only you can solve. The interactive site features a “rear window” that looks out onto the Grolsch Gardens complex and invites guests to peek into their neighbor’s windows in the search for clues.

And this isn’t the end of the road for our young heroine — the next installment of the Grolsch Gardens story is due to be released in fall 2007.

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Posted in General, News, Products on May 16th, 2007

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One Response to “Femme Fatale”

  1. Farley Says:
    May 17th, 2007 at 10:48 am

    That’s funny. I just put some Groslch into my cheddar & beer soup last night. And this sounds right up my alley. Thanks for the link!

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Elementary Chef is a daily blog for those of us who weren't born cooking! Check back daily for recipes, tips, tools, and general information for finding your way around and eventually becoming at home in the kitchen!

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