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A Contest for Little Elementary Chefs!

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Here’s a great contest for your little elementary chefs! Jif peanut butter is funding a $25,000 college scholarship for the most creative peanut butter sandwich! Time to get junior’s wheels turning!

A peanut butter sandwich could help a creative kid chef pay for college. The makers of Jif peanut butter, the number one choice of choosy moms, announced today a call-for-entries for the Sixth Annual Jif Most Creative Peanut Butter Sandwich Contest. The grand prize is a $25,000 scholarship fund with each of the four runners-up receiving a $2,500 scholarship fund. Parents can help their kids (ages 6-12) enter this nationwide contest between August 1, 2007 and November 15, 2007.

The winner of last year’s most creative peanut butter sandwich was inspired by a love of sushi. Twelve-year-old Alexandra Yoder of Fort Wayne, Indiana created “Peanut Butter Rolls - Sushi Style,” consisting of Jif Creamy peanut butter, strawberry cream cheese and fruit rolled in a crepe, cut and served “sushi style.” Alexandra added more creativity to her sandwich by finishing off the “sushi” with pretzel rods for chopsticks and chocolate yogurt for soy sauce.

The Jif Most Creative Peanut Butter Sandwich Contest(TM) is open to children ages 6 to 12, and sandwiches will be judged on the following criteria: creativity, nutritional balance, taste, appearance and ease of preparation. For Official Rules and entry form visit http://www.jif.com. Entries must be postmarked by November 15, 2007 and received by November 22, 2007: Jif Most Creative Peanut Butter Sandwich Contest(TM), Cohn & Wolfe, 292 Madison Avenue, New York, NY 10017. Ten finalists will be selected by a panel of judges in December and posted on http://www.jif.com in January as part of a nationwide online vote. Five finalists will ultimately be selected to compete in a live judging event in New York City in March 2008.

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